Digital Marketing Specialist

About The Role

Working collaboratively with the marketing manager and subject matter experts, you will develop and execute end to end digital strategies to maximise and drive engagement with customers, clients and stakeholders. You will:

  • Manage Blue Knot’s organic and paid social media strategy including content calendar development and management, content creation, publishing, and community management in collaboration with the Marketing Manager and subject matter experts.
  • Drive engagement and build authority across our social media channels. This includes identifying opportunities and responding to trends across community attitudes and discussions.
  • Manage and optimise data driven customer journeys, across digital platforms incorporating website, social and eDM campaigns using Active Campaign and Salesforce
  • Implement best-practice digital strategy and advise on future trends and competitor activity
  • Undertake SEO and SEM methodologies to drive quality organic and paid traffic to the website including managing Google Adwords
  • Use data to drive, test and trial new digital marketing strategies and report on results
  • Support other marketing activities

Skills Required

You are a proactive digital marketer with experience building online presence who has a high emotional intelligence, is able to learn and adapt different messaging and has the ability to work with competing demands. You adopt a ‘hands-on’ approach and are driven by data analytics to deliver successful digital campaigns. You will also have:

  • Experience with CRM segmentation, customer journey, EDM, SEO, PPC, the Google Suite (analytics, tag manager, search console, google ads), WordPress and Woocommerce
  • A deep understanding of community engagement, social planning, content optimisation and engagement tracking
  • An ability and willingness to adopt a consultative approach to decision-making
  • Exceptional communication and interpersonal skills with the ability and intuition to tailor communications to a range of internal and external stakeholders

How to Apply

If you are skilled in digital marketing and social media, and are passionate about social justice, health or mental health, please apply by clicking the button below and submit your resume and cover letter addressing the skills required.

NGO Recruitment Application here